The LOROS Lottery is based in Leicester and raises valuable, regular income for LOROS Hospice. LOROS Hospice is a local charity and every year we care for over 2,500 people across Leicester, Leicestershire and Rutland. We provide free, high-quality, compassionate care and support to terminally ill adult patients, their family and carers.
The LOROS Lottery is now in its 22nd year and to date has raised over £12,750,000 for the hospice, this is equivalent amount of money needed to pay for 24,190 days of inpatient care.
The last 12 months have seen a year of change, with all products (weekly lottery, bi-annual raffles and scratch cards) going online, a soon to be delivered key note speech at the HLA conference and key staff changes internally – including a new manager in Colette Norman who refocused the strategic direction of the department.
A key campaign delivered alongside the introduction of online sign-ups for the weekly lottery has been allowing new players, and existing players, to play their lottery number(s) in memory of a loved one. This has been introduced as a way of making the Lottery a more personal way of regularly supporting our supporters’ local Hospice. Since its introduction, 75% of new players choose to play in memory of a loved one. This has been accompanied by a total revamp of our communications suite with our players, moving away from traditional letters to more engaging, colourful packs – more effective and within the same cost bracket.
To make our scratch cards more appealing, we are working with couples who buy them and use them on their big day as wedding favours – again another way of making our products more personal. By sharing their stories we have seen sales for wedding favours increase by over 50% at the beginning of this year.
Through making our long standing products more personal, whilst introducing various cost reduction methods, as well as attracting a whole new market online we are on track to put more profit into the hospice than ever before .
We thoroughly enjoy working with, and a grateful for the backing from our incredibly loyal supporter base across Leicester, Leicestershire and Rutland.